Meeting Wendy Piersall and my second blog conference!

Today I got to meet Wendy Piersall of eMoms at Home! Woot! Oh yeah, there was a conference on blogging, too, somewhere in between conversations with Wendy.

If you’ve never met Wendy, in person or online, run (don’t walk) on over to eMoms. It’s the ultimate resource for WAHMs (and WAHDs)—especially for information on starting your own business, entrepreneurship, overcoming fear (and life’s hardships) and more. Plus, Wendy is a total sweetie! (This never, EVER hurts!)

Wendy Piersall and me at the blogging for business conference
Not sure why we’re so red . . . maybe we were just laughing?

Okay, so the Blogging for Business conference was fun (although it made me feel bad for not making very much money off my blog. Now where is that old monetization strategy?).

Okay, enough buzz words about blogging—you guys are going to get to hear plenty more about that. For my full write up of Wendy’s excellent keynote, see my post on Marketing Pilgrim today.

But if you don’t feel like reading all that, I’ll pluck out the parts that are most pertinent to personal bloggers. (The brackets are there because I’ve rephrased it to take out language about your business and your customers.)

Let’s get personal: Why did you . . . start this [blog]?

  • To pursue a dream (passion)
  • To make a difference in people’s lives
  • To fill a need in an under-served market

In other words, you were passionate and/or you wanted to help!

Blogs don’t benefit business unless they BENEFIT YOUR [READER]. You have to have that passion, the cause—what’s in it for your [reader]? What are they looking for? What do they really need? Why did you go into [blogging] in the first place? Because that’s why your [readers] will come to you, spend more with you, and seek you out.

Questions to answer for yourself

  • How can I help my [readers]? What do they need?
  • What personal stories, ideas or experience an I share on my blog that will encourage people to connect with [me]?
  • How can my . . . blog be a true reflection of [its] founding inspiration (passion, making a difference, filling a need)?

Blogging is about community—it’s about connecting with other people. I started this blog (on, at least) to help connect with mothers who are struggling to feel fulfilled in motherhood to help them (and me!) find fulfillment.

So why did you start to blog? And is there anything I can do to help you feel fulfilled in motherhood?

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5 responses to “Meeting Wendy Piersall and my second blog conference!”

  1. Char says:

    You lucky girl!!! Glad to see you both had a great time and I’m off to read your other post!

  2. Megan at Sortacrunchy says:

    Thanks for sharing this, Jordan! It sounds like you had a great time.

    Those questions are questions I struggle with everytime I start a new post. Am I blogging for myself or my audience? It’s something I haven’t quite nailed down yet, and I have been blogging for over a year! But those are great points to think on. Thanks again for sharing!

  3. I’m Back… Barely… - eMoms at Home - The Internet Home Business Blog for Moms & Dads says:

    [...] Highlights were really getting to meet several people that I have been friends with for a while – this really is one of the best parts of blogging. Kelly King Anderson is a total HOOT and we had a BLAST going to dinner along with the lovely Liz Strauss. Another person I was really looking forward to meeting was Jordan McCollum, from Marketing Pilgrim and MammaBlogga – Jordan also wrote up two posts about it – the business-ey presentation wrap up and the fun ‘we got to meet’ post! [...]

  4. Famous Blogger Wendy Piersall Spotted Shopping at Lolabella’s in SLC at says:

    [...] meeting all of the new and old friends there was great–Jason, Matthew, Robert, Pat, Jordan, Rett, Jeremy (an old college friend!), and many more wonderful friends. Thanks to all for making [...]

  5. Wendy Piersall says:

    Sorry I didn’t comment yesterday – I did next to nothing and went straight to bed. :)

    It was SO GREAT to meet you – I really wished we had more time to just hang out! Hopefully we’ll be able to hang out again soon when you speak at your third blogging conference, eh?! ;)

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