Posts are the basic unit of a blog. They are not to be confused with Pages, however. Pages are usually where you place special “timeless” information such as your About page, your Contact page, etc. Your posts are generally for chronological or “regular” blog entries.

To write a post, go to Post>Add New, or click on the New Post button on the top bar. The top text box below “Add New Post” sets the post title, which appears at the top of the post. If you don’t set a post title, it will be published without a title. Once you input a title and WordPress autosaves (or you click the Save Draft button), a field appears below the title box with the URL the post will have, including the “slug”: the URL name for this post (highlighted in yellow).

If you don’t give the post a title before you save the draft (or WordPress autosaves one), WordPress assigns the post a number. Every post in your WordPress blog has a number, of course. Saving a draft of the post with a title will replace the slug.

If you’d like to change the slug yourself—to make it easier to remember, shorter, or more friendly to search engines—click on the Edit button. The slug portion of the URL turns into a text field. Be sure to save your changes.

Below the title box is the post box. In the box, you type the content for the post. At the top of the box are the buttons to upload media: image, video, audio, or other media (we’ll talk more about adding pictures and media next time).

Most of the buttons above the post window are fairly intuitive. From left to right, they are:

• Bold
• Italicize
• Strike through (a popular convention in blogging)
• Bulleted list
• Numbered list
• Blockquote (indents text; also may add some styling depending on your theme)
• Align left
• Align center
• Align right
• Create link (only an option if you have selected text)
• Unlink (only an option if you have selected linked text)
• Split post with More tag (creating a Read more. . . link on your blog homepage and feed)
• Spellcheck (with pull down for languages)
• Toggle fullscreen mode (makes the post box take up the whole browser window)
• Show or hide advanced toolbar (“Kitchen Sink” they call it):

Clicking on the last button adds a second toolbar below the first.

The advanced toolbar buttons, from left to right, are:

• Preset formatting styles (drop down menu)
• Underline
• Align full (justified)
• Select text color
• Paste as plain text
• Paste from Microsoft Word
• Remove formatting
• Insert/edit embedded media
• Insert a custom or special character (letters with accents, etc.)
• Unindent (only an option if the paragraph you’re editing is indented)
• Indent
• Undo
• Redo
• Help

Other capabilities on the New Post page:

• Drag and drop the individual boxes to customize the page so you can find all the things you use commonly. Just click on the title bar of a box and hold to drag.
• Toggle each box open or closed for clutter/cleanliness. Just click the down triangle on the title bar of the box (shown at right, it appears when you hover over the box).
• Assign a post a category—be sure to check the box beside the category name in the Categories box at the right, below the Publish (this may also be below the Tags box). (If this box is ‘closed,’ click the triangle at the end of the box to ‘open’ it.)

• Add a new category—click +Add New Category. (See also Creating Categories.)
• Add tags to a post (topics addressed in a post which are not as central or important to your blog as topics covered in categories)–use the Tags box. This is on the right side below the Publish box. After typing the tags, click Add. To remove tags, click the x next to the tag.
• Disable comments and/or pings (links back from other blogs that link to your post)—use the options in the Discussion box in the main column.
• Select a different author for a post—use the Author box. (If this box is ‘closed,’ click the + sign by the title of the box to ‘open’ it.)
• Set an optional excerpt—type a short summary or cut-and-paste a section of your post into the (Optional) Excerpt box. This is included in the code of your page and may be used by search engines to display info about the page on the search engine results page.
• Send a trackback (a comment-like notification to another blog post that your post includes a link to it)—put the URL of the linked post in the Send Trackbacks box. However, WordPress can also be set to automatically send trackbacks to any link included in your post by checking the first option under Settings>Discussion which reads “Attempt to notify any blogs linked to from the article (slows down posting.).”

We’re continuing our (last posted so long ago you’ve probably forgotten) series on setting up WordPress on Bluehost. This week to look at the basics of posting and creating pages.

When you set up your blog, you can how to create your first post immediately—but there’s a lot more information and options on the post page. To get to the edit post or add new post page, you can use your dashboard or the gray bar at the top of your screen when you’re logged in to WordPress. The Posts menu is on the left-hand side:

The Edit option takes you to a list of your posts (click to enlarge):

Here, the posts you’ve saved as drafts, published or scheduled on your blog are listed in chronological order. You can click on a post title to edit it individually. When you hover your cursor over the title of the post, you get additional options below the title: Edit (which does the same thing as clicking on the post title), Quick Edit (which lets you change things like tags, categories, title, and date right in the Edit Posts page), Trash (which moves the post to your trash, where you can salvage it later if you want), or View (to see what it would or does look like on your blog).

On the same line as each post title, you can also click on the author name to only show posts by a certain author, or the category name to narrow your view to posts in that category. Each post’s viewing stats and comments are also accessible from here.

You can also edit multiple posts from this screen. Check the boxes next to the posts you want to edit and use the drop down menu labeled Bulk Actions to edit or delete multiple posts. This is waht it looks like when you choose to edit multiple posts (again, click to enlarge):

This way, you can change multiple posts into different categories, add tags to multiple posts and change whether they can have comments or are even published—many of the same things you can do for a single post in Quick Edit.

The next option on the Posts menu is Add New. (You can also add a new post by clicking on the New Post button on the top gray menu bar.) We looked at how to create and publish a post last time; this time we’ll look at the rest of the post options on this page.

Below the post text box, there are three boxes for more information: Excerpt, Send Trackbacks, and Discussion. For the most part, these are pretty self-explanatory—especially since they include an explanation .

To the right of the post box, there are three more boxes with options: Publish, Post Tags and Categories:

The Publish box has the Save Draft, Preview and Publish buttons. (Once you’ve published a post, these buttons are replaced with a Preview Changes button up top and an Update button on the bottom).

This box also has more options: You can click Edit by Draft to change the status from Draft to Pending Review (for drafts you’ve completed but aren’t ready to schedule). Once you’ve published, Published is added to this option list. Clicking Edit next to Visibility allows you to set a post as public, private or password-protected (by a password you set). Also under this option, you can set a post to always remain on the front page of your blog, such as a short post describing your blog or perhaps inviting visitors to introduce themselves.

The Post Tags box is used to add tags to a post. These are usually listed on your post and can let your users see all your posts on a particular, narrow topic. Tags are generally more specific than categories (the next box down): if you blog about knitting, for example, you might have a category for all your Projects, but tags for Finished Objects, Sweaters, Cardigans, etc. When adding tags, be sure to hit the Add button (or the Enter/Return key) AND save the post/draft to save them. (You can remove a tag by clicking the x next to it.)

The Categories box lets you categorize your posts by the broader topics of your blog. You can also add a new category from right inside this box—just click +Add New Category and you’ll get a text box to name your new category.

Note that the Add New Post page can be customized: you can drag and drop all six of these boxes to rearrange the page however you’d like.

Also on the Posts menu are pages to manage all your tags and categories. The Manage Tags page (click to enlarge):

From here, you can add new tags, as well as edit the descriptions of existing tags. Once you’ve published posts with tags, your most used tags appear under Popular Tags. Also, an alphabetical list of the tags, their descriptions and the number of posts using those tags will appear to the right. As with posts, you can use the check boxes to select multiple tags to delete, or you can edit individual tags (such as to add a description) by clicking on the tag’s name. Clicking on the number of posts using them gives you a list of posts (on the Edit Posts page) using that tag.

The Categories page is very similar (click to enlarge):

The most notable difference here is that “categories, unlike tags, can have a hierarchy.” Tags are all one level, but Categories can be “parents” or “children”—you can have one category broken up into multiple subcategories. With our knitting blog example, maybe under the Projects category, you have three subcategories: Cardigans, Pullovers and Socks.

(Why use subcategories instead of tags? If a topic is really central to the purpose of your blog and something you’ll be posting about frequently, but falls under the purview of a broader subject of your blog, a subcategory might be the perfect fit—but only you can decide what should be a tag and what should be a category.)

In addition to Posts, you can also have Pages on your blog. Posts are the temporal stuff—the day-to-day news updates, the regular content on your blog. Pages are for important information not tied to time, like your About or Contact pages. The Pages menu is further down on the left-hand side of WordPress:

The two options, Edit and Add New, lead to pages almost identical to the Edit and Add New Posts pages.

The biggest difference in creating pages is that, like categories, you can have subordinate pages—for example, your About page might have child pages on your Biography, your Portfolio, etc. This is set in the Attributes box below the Publish box on the Edit or Add New Page page:

You can also use a custom template (if you dare) for certain pages—a different layout for a particular page, for example. The page Order determines what order your pages are displayed on your menu bar on your blog. If it’s not set, the pages are listed by date published.

Whew! Everything there is to know about the Posts and Pages menus on WordPress!

WordPress is not bad for search engine visibility right out of the box, but there are a number of plugins that can help to enhance your blog’s search engine visibility. Several of these plugins are combined in the All in one SEO Pack plugin.

The management menu for All in one SEO Pack is located under Settings>All in one SEO. The plugin is designed to work “out of the box” for new installations of WordPress, but if you want to customize some of the aspects listed on the options page, you can do so here. Most of the boxes here are self-explanatory: click on the link (such as “Home Title”) to display an explanation of what you should and can put in each box.

Another important detail in optimizing your site is creating “canonical” URLs. This means that each unique page of your site should have only one URL that leads to it. If http://www.mydomain.com/this-is-a-post/ and http://mydomain.com/this-is-a-post/ both lead to the same page, this can confuse search engines (and users). To set a “canonical” version of your domain, you can use the Redirection plugin.

The management for Redirection is located under Tools>Redirection. Go to the Modules menu. Next to WordPress, click edit:

Next to Canonical, you can choose Leave as is, Strip WWW (yourdomain.com) or Force WWW
(www.yourdomain.com). If you want all your URLs to have the WWW, choose Force. If not, choose Strip. (Note: Strip Index is also a good idea, especially if you’re using custom permalinks.)

Finally under making your WordPress search-engine friendly, it’s a good idea to customize your permalinks (URLs). If you’re going to import a blog, be sure to set the custom permalinks before you import your old posts. Under Settings>Permalinks, set the permalinks to either date and name based or custom. Be sure to include the tag %postname% somewhere in the custom box if you select that option. For more available custom permalink tags, see WordPress’s documentation on structure tags.

Finding a New Theme

When you set up a blog, you want to have a design, color scheme and layout that helps to convey your blog’s theme, genre, purpose and features. There are hundreds of free WordPress themes that can help you do that. Additionally, you may want to commission a custom theme, which can vary in price from $25 to $1000 and more. You can learn more about working with a blog designer or going it alone in our blog design series.

Things to keep in mind as you select your theme:

• How many columns do you want? Traditionally, most blogs have 2 or 3 columns, with the column displaying your posts much wider and the other one or two narrower columns featuring navigation and other information.
• How do you want the columns laid out: posts on the right, left or in between the narrower columns? Some themes let you move around the columns.
• What colors are you looking for? Again, some themes come with several color schemes to choose from.
• What kind of graphics are you looking for—clean lines, rounded edges, etc.?
• Do you want a navigation bar above or below your header (or both)?
• Is the theme easy to read, navigate and understand?
• Does the theme match your blog’s topic?

WordPress can help you find free themes for your blog in the Appearance menu, under Themes. At the top, select Install Themes.

On the Install Themes page, you have options to search for a theme. Check the box next to each option you want to search for, then click Find Theme, or you can search by keyword if you know the name of a theme you want to use.

The search will return all the themes that meet your criteria. Here, we checked pink, two columns and right sidebar. The search returned two themes:

To see what the themes look like full size, use the Preview link below the theme. This brings up a popup window with an interactive preview of the theme:

(You can close the preview by clicking the x in the upper left.)

If you like the theme or just want to try it out on your blog, click the Install button below the theme. This brings up another popup window. Click the Install Now button.

This automatically transfers the files of the theme to your website. Once the transfer is complete, you can click the Activate link from the transfer page to turn the theme on for your site. (You can also activate themes from the Appearance page.)

In the Appearance menu, you can see all the themes you’ve uploaded and change your theme. Under Available Themes, you should see the theme you just uploaded. Click on that theme to enable it for your blog. Be sure to check your site to make sure the theme is functioning properly.

Frequently Asked Questions on Themes

• Should I only use a widget-ready theme? Probably. If you’re planning on using a lot of widgets, a widget-ready theme is a useful tool. It is ready for you to customize your sidebars and post layouts using an easy drag-and-drop style interface. But if you’ve got enough confidence and experience to get into the code yourself, you’ll be fine without one.
• What are fixed and fluid width? Fixed width means that no matter what size screen people use to view your website, it will always be the same number of pixels wide. This can be a problem if your blog layout is designed to be wider than most standard screens (the smallest resolution is 800 pixels wide, but not many people use that resolution anymore. The most popular resolution right now is 1024 pixels wide).

  Fluid width means that the blog layout is designed “resize” itself to maintain its proportions no matter how wide the viewer’s screen is. If you have a fluid layout and your posts column takes up 50% of the width of the screen, the posts column will take up 400 pixels on an 800×600 resolution screen and 960 pixels on a 1920×1200. Generally, these are considered more user-friendly, but a fixed width theme will work just fine, too.

• Can I adjust the colors of my theme? If the background of your theme is an image, you should edit the image on your computer. If the colors are set via CSS, you can edit the CSS file before or after installing your new theme. Many themes now come with options pages that let you use a custom header image and/or colors.

Installing Plugins

Plugins are bits of code designed to customize and enhance your WordPress installation. Plugins can be installed in the same way that themes are, using the WordPress internal installer to find and install plugins.

You’ll find plugins in thee second set of left-hand menus of WordPress, under Plugins (if there’s a red circle with a number in it, that means you have that many plugins to update.) When you find a plugin that you’d like to implement in your blog, you can use the installer to find and automatically install it. The installer is at the bottom of the Plugins menu page, or you can click on “Add New” under the Plugins drop down menu.

From the Install Plugins window, you can search the WordPress plugin directory for your plugins.

Enter a term in the Search box to find a plugin, or navigate using the tags. Here we’re searching for a search plugin. This takes us to the results page, where the results look like this:

Details below the name generates a popup window with more info about the plugin—what it does, how popular it is, whether it’s compatible with your version of WordPress, etc.

Select the plugin you want and click on Install below the name. WordPress automatically installs the plugin.

Once the plugin is installed, if you want to use it right away, click Activate this plugin.

To work with your plugins later, go to the Plugins menu. You will see a list of all your uploaded plugins. The default WordPress install comes with two plugins: Akismet, a plugin to block spam comments, and Hello Dolly, a plugin to display lines from the song “Hello Dolly” in your WordPress admin screens. Once you’ve added your other plugins, these should also appear here. You can click the Activate link to activate each plugin individually, or you can use the checkboxes to activate, deactivate or delete more than one plugin at a time.

Note: WordPress will always deactivate all plugins before updating a WordPress installation.

Many plugins add menus to your WordPress so you can configure the options in them. Different plugins integrate into WordPress in different ways. The most common method seems to be for the plugin to add a submenu under the Tools or Settings menu. A few plugins add submenus to the Plugins or Dashboard menus; fewer still add another box to the left-hand menu bar all to themselves.

Some plugins don’t have menus in this way. Some plugins don’t have configurable options at all. Other plugins require you to edit the text of the plugin itself to configure the options (these are getting more and more rare). Study any documentation (the plugin author’s website or a readme file) to find these. Sometimes an explanation is included in the description of the plugin.

If you need to edit the plugin file itself which you should almost never have to do, you can do so by going to Plugins>Editor. The plugin files you have uploaded (active and inactive) will appear in a list on the right-hand side of the screen. Select the plugin you want to edit and follow its instructions. Be sure to save your changes. WordPress recommends deactivating a plugin before editing it and never editing an active plugin.

Most plugins come “widgetized,” packaged with drag-and-drop widgets to place in your blog layout so you don’t have to mess with the code, but rarely, some plugins will require you to insert a bit of code into your blog template to get them to work. To edit your theme’s files, in WordPress go to Appearance>Editor. There will be a list of files in your theme on the right-hand side of the screen. Select the appropriate file and follow the plugin’s directions carefully.

Note that it can be easy to “break” your blog (or a specific plugin) by editing its code. I recommend setting up a test blog on a subdomain to practice with these plugins to make sure that your blog will still function./p>

Ready to take the plunge? Sign up for hosting with BlueHost and set up your WordPress blog today!

BlueHost is one of WordPress’s recommended hosts and I’ve been with them for years. I definitely recommend BlueHost as a hosting company—and setting up WordPress on BlueHost just got easier. Disclosure: While I am a paying customer of BlueHost, I am also an affiliate for them. I receive a small percentage of any hosting purchase you make after clicking on the links to BlueHost in these articles.

Initial Setup Steps

If you did not register your domain through BlueHost, you will most likely have to set your nameservers. If, for example, you used GoDaddy to register your domain, login to GoDaddy. Click on the domain name you’re using with BlueHost. Once you get to the domain page, there is a button for Nameservers—click on it. A popup window will appear. Select “I host my domains with another provider.” The nameservers are set to something like “NS46.DOMAINCONTROL.COM.” Set the name servers to BlueHost name servers:

NS1.BLUEHOST.COM

NS2.BLUEHOST.COM

Each of these name servers should be on a separate line. There should be no other name servers. If your confirmation email from BlueHost listed other name servers, use those instead. Select “OK” to save your selection.

Once the nameservers have been set, it may take up to 48 hours for these settings to propagate around the web, so you may have to wait until you can access your website.

Login to BlueHost

Once your name servers have taken effect, you’ll be able to login to BlueHost from http://www.yourdomain.com/cpanel using your username and password. If you didn’t set your username to something specific, your user name is usually the first eight characters of your domain. You can also login from BlueHost’s homepage using your domain name and password. (All of this should be included in the information that BlueHost sent you when you signed up.)

This should take you to your website’s control panel or cPanel:

Once you’ve logged in to your cPanel, you will want to complete the Getting Started Wizard that pops up if it’s your first time in your cPanel. This will help you understand many of the ins and outs of BlueHost and the cPanel as well as set up your first e-mail account(s).

Set Up WordPress

Once you’re into the cPanel home, look under Software / Services to find Simple Scripts.

Click on Simple Scripts, which is an auto installer that vastly simplifies using many applications. (You can also use the Find box in the upper left hand corner—just type in “Simple Scripts” and it will show up in the right panel.) On the Simple Scripts page, there’s a list of software that it can install for you. Under Blogs, click on WordPress (circled in red below).

This will take you to a page with information about WordPress. Click on the green Install button to begin your new installation. (Even if you’ll be importing a blog from another platform, you don’t want to use the Import an Existing Installation option.)

Note that the right hand side of the page also has screen shots of a few steps in WordPress.

After you click Install, you’ll go to the first step of the installation.

Under Step 1, select the most recent (highest number) version with (Stable) beside it. For Where would you like your WordPress installed?, if you have more than one domain or subdomain on BlueHost, select from the pull-down menu. The second box is for if you want a your blog to be in a directory. I advise against this if your blog is the main portion of your site. In fact, WordPress has the ability to create pages and subdirectories to maintain the look and feel throughout your site. Unless your blog is truly tangential or not a significant part of your site, I recommend installing your blog in the root directory. To do this, leave the second box empty.

Under Step 2, click on Click here to display>

This will let you set options including the name of your website. Note that these can also be set or changed from inside WordPress.

Under Please give your new site a name, type in the name for your website. The site name is automatically set to “My Blog,” but you’ll probably want to change this. If your blog has a name or general title, or if you’re renaming your blog (especially to match your domain name), put it here. This title will appear in the header (both coded and visual) of every page of your blog.

Leave the next checkbox unchecked. Set the username and password to something you can easily remember. You may use your name or pseudonym as your username. This is what you’ll use to log in to WordPress, so it’s important to keep this information handy.

Leave the checkbox by Automatically create a new database checked.

Under Step 3, read the terms and license and check the checkbox. Then click the green Complete button.

You’ll go to a set up screen, which you can close if you want. If you stick around, you get the success message as well as links to your WordPress login:

Your site URL is what you set it to in Step 1, and your username and password are what you set them to in Step 2. The Login URL is your site URL with wp-admin added to the end (for WordPress administration). If you just barely set your name servers, it may take a while for them to be set; otherwise, you’ll be able to log in to WordPress using the address, username and password listed there. This information is also emailed to you.

Note: WordPress periodically releases updated versions of its software. To update an installation, go back to Simple Scripts. Your installed scripts are listed above the Script List, and you’ll have the option to update them. Click on the Upgrade Available link to update your blog. There is a potential for this to cause some problems with your blog or to reset some settings, so do backup your blog before updating. Because Simple Scripts’ upgrades are incremental, you may have to repeat the process if your installation is very old and you want to update to the latest version. Always deactivate all plugins before updating your WordPress installation.

Your blog is now set up. If you go to your website, you should now see the default template for WordPress. Naturally, you’ll probably want to select or commission a custom theme. (Next week!)

Ready to take the plunge? Sign up for hosting with BlueHost and set up your WordPress blog today!

Previously, we looked at how to create your first post—but there’s a lot of information and options on the post page that we didn’t cover. To get to the edit post or add new post page, you can use your dashboard or the gray bar at the top of your screen when you’re logged in to WordPress. The Posts menu is on the left-hand side:

The Edit option takes you to a list of your posts (click to enlarge):

Here, the posts you’ve saved as drafts, published or scheduled on your blog are listed in chronological order. You can click on a post title to edit it individually. When you hover your cursor over the title of the post, you get additional options below the title: Edit (which does the same thing as clicking on the post title), Quick Edit (which lets you change things like tags, categories, title, and date right in the Edit Posts page), Trash (which moves the post to your trash, where you can salvage it later if you want), or View (to see what it would or does look like on your blog).

On the same line as each post title, you can also click on the author name to only show posts by a certain author, or the category name to narrow your view to posts in that category. Each post’s viewing stats and comments are also accessible from here.

You can also edit multiple posts from this screen. Check the boxes next to the posts you want to edit and use the drop down menu labeled Bulk Actions to edit or delete multiple posts. This is waht it looks like when you choose to edit multiple posts (again, click to enlarge):

This way, you can change multiple posts into different categories, add tags to multiple posts and change whether they can have comments or are even published—many of the same things you can do for a single post in Quick Edit.

The next option on the Posts menu is Add New. (You can also add a new post by clicking on the New Post button on the top gray menu bar.) We looked at how to create and publish a post last time; this time we’ll look at the rest of the post options on this page.

Below the post text box, there are three boxes for more information: Excerpt, Send Trackbacks, and Discussion. For the most part, these are pretty self-explanatory—especially since they include an explanation .

To the right of the post box, there are three more boxes with options: Publish, Post Tags and Categories:

The Publish box has the Save Draft, Preview and Publish buttons. (Once you’ve published a post, these buttons are replaced with a Preview Changes button up top and an Update button on the bottom).

This box also has more options: You can click Edit by Draft to change the status from Draft to Pending Review (for drafts you’ve completed but aren’t ready to schedule). Once you’ve published, Published is added to this option list. Clicking Edit next to Visibility allows you to set a post as public, private or password-protected (by a password you set). Also under this option, you can set a post to always remain on the front page of your blog, such as a short post describing your blog or perhaps inviting visitors to introduce themselves.

The Post Tags box is used to add tags to a post. These are usually listed on your post and can let your users see all your posts on a particular, narrow topic. Tags are generally more specific than categories (the next box down): if you blog about knitting, for example, you might have a category for all your Projects, but tags for Finished Objects, Sweaters, Cardigans, etc. When adding tags, be sure to hit the Add button (or the Enter/Return key) AND save the post/draft to save them. (You can remove a tag by clicking the x next to it.)

The Categories box lets you categorize your posts by the broader topics of your blog. You can also add a new category from right inside this box—just click +Add New Category and you’ll get a text box to name your new category.

Note that the Add New Post page can be customized: you can drag and drop all six of these boxes to rearrange the page however you’d like.

Also on the Posts menu are pages to manage all your tags and categories. The Manage Tags page (click to enlarge):

From here, you can add new tags, as well as edit the descriptions of existing tags. Once you’ve published posts with tags, your most used tags appear under Popular Tags. Also, an alphabetical list of the tags, their descriptions and the number of posts using those tags will appear to the right. As with posts, you can use the check boxes to select multiple tags to delete, or you can edit individual tags (such as to add a description) by clicking on the tag’s name. Clicking on the number of posts using them gives you a list of posts (on the Edit Posts page) using that tag.

The Categories page is very similar (click to enlarge):

The most notable difference here is that “categories, unlike tags, can have a hierarchy.” Tags are all one level, but Categories can be “parents” or “children”—you can have one category broken up into multiple subcategories. With our knitting blog example, maybe under the Projects category, you have three subcategories: Cardigans, Pullovers and Socks.

(Why use subcategories instead of tags? If a topic is really central to the purpose of your blog and something you’ll be posting about frequently, but falls under the purview of a broader subject of your blog, a subcategory might be the perfect fit—but only you can decide what should be a tag and what should be a category.)

In addition to Posts, you can also have Pages on your blog. Posts are the temporal stuff—the day-to-day news updates, the regular content on your blog. Pages are for important information not tied to time, like your About or Contact pages. The Pages menu is further down on the left-hand side of WordPress:

The two options, Edit and Add New, lead to pages almost identical to the Edit and Add New Posts pages.

The biggest difference in creating pages is that, like categories, you can have subordinate pages—for example, your About page might have child pages on your Biography, your Portfolio, etc. This is set in the Attributes box below the Publish box on the Edit or Add New Page page:

You can also use a custom template (if you dare) for certain pages—a different layout for a particular page, for example. The page Order determines what order your pages are displayed on your menu bar on your blog. If it’s not set, the pages are listed by date published.

Whew! Everything there is to know about the Posts and Pages menus on WordPress!

Note that there are two versions of WordPress: wordpress.com and wordpress.org. WordPress.com is what you want to use if you just want a free blog. WordPress.org is if you want more control, but are ready to take care of the maintenance and technical stuff, as well as pay for hosting. Today we’re looking at wordpress.com

Go to WordPress.com. To sign up for a blog, click the big orange button on the right-hand side of the screen. You know, the one that says “Sign up now.” (You already knew that, huh?)

On the next page, you provide some very impersonal information: a username and password for your account, and an email address where WordPress can reach you.

Be sure here that you check the box to indicate that you’ve read the terms of service (which you should always read, of course), as well as tick the circle by Gimme a blog! (Like username.wordpress.com). You’ll get to select the exact address at wordpress.com in the next step. This option is selected by default. The other choice is if you just want a username for commenting on other WordPress.com blogs, etc.

As promised, we now get to set the blog address. You select an address for your blog as well as its title (what will appear in big letters at the top of every page). Note that there are no @ signs in the address of your blog—@ signs are only used in email addresses! Your blog address will be whatever you choose (if it’s available), followed by .wordpress.com (Unlike with Blogger, the address can’t be changed—choose wisely!).

Also here, you indicate what language you’ll be writing in and whether or not you want Google and other websites, including WordPress’s public listings, to be able to access your blog. If you’d like to keep your blog more private (and also make it harder to find), uncheck this box before you click Signup.

WordPress gives you a message that your confirmation email has been sent. In the mean time, if you’ve opted to be included in the public listings of WordPress, you can fill out your profile with your name and a little about yourself.

Here’s our confirmation email:

As it says, click on the link or cut-and-paste it into your browser’s address bar.

And your account is active! The confirmation message gives you a link to visit your blog, where they’ve already put up a useful Hello World! post for you. If you’re signed in, there’s a dark gray bar across the top of the screen—your dashboard. Click on New Post to start writing your own blog posts. (You can click on the picture below to enlarge it to see the New Post button.)

On the New Post page, you can write the individual posts for your blog. Enter a title in the title box—the title of the post appears at the top of the post in big letters. (This post’’ title, for example, is “Beginners’ Guide to WordPress: Sign Up.”) (Again, you can click on this image to enlarge it for a better view.)

In the larger box below, type the words you’d like to see in the content or body of your post. (I’m pretty sure we’ll also be talking about what all those buttons do soon, too.)

To save the draft to finish later, or to make sure you don’t lose your work should your computer or browser crash, click the Save Draft button in the Publish box on the right side of the screen. To publish it to your public blog, click the blue Publish button. Once you publish, you’ll see this at the top of the screen:

You can click on the View post link to see your public post:

Congratulations! You just started a blog on WordPress!

What blogging topics would you like covered for WordPress?

Want a full guide to setting up WordPress on BlueHost, an inexpensive, WordPress-recommended hosting company? Sign up for BlueHost with an affiliate link on this page, and email me (guide at mamablogga.com) for a free PDF guide on installation, set up, WordPress, add-ons and more! I get a percentage of any purchase made through my link.

I made the move from Blogger to self-hosted WordPress more than a year and a half ago. At the time, I wrote the original ultimate guide to migrating, but a few things have changed in the intervening months. So I present the fully updated, all new, ultimate guide to migrating from Blogger to WordPress!

Be sure to check out my article on deciding and preparing to switch your domain. Once you’re sure you’re ready, then here are 10 steps to transferring your blog safely, completely and . . . well, awesomely. This method preserves your links, your subscribers, your comments and your content, and makes the move search engine safe.

Get the goods: a domain, hosting, and the WordPress software

1. Get a domain, preferably “yourblog.com.” Don’t own a domain? I use either GoDaddy or Bluehost for domain registration. Their prices are okay. I recommend three things here:

• Get private domain registration. No junk mail, no strangers getting your address from your whois info.
• If available, get yourblog.com , yourblog.net and yourblog.org. Sometimes GoDaddy offers a deal where you can get free private registration when you register 3 domains. (Then redirect .org and .net to the .com using account management. Select 301 redirects.)
• If you go with GoDaddy, search for “GoDaddy coupon.” Click on the first result and use whichever coupon will save you the most money (calculate out the % to see which one that is if you have to).

2. Get hosting. I recommend Bluehost.com (I receive a small percentage of sales through this link); they came highly recommended and are a pretty good deal. I’ve used them for over four years and I’ve always been very happy. Also, they’re one of WordPress’s recommended hosts and feature a very simple install for WordPress.

UPDATED 3. Install WordPress. With Bluehost, just login to your control panel, click on Fantastico under Addons/Plugins Simple Scripts under Software/Services, select WordPress from the list, and click the green Install Now button (under Install on an existing server—even if you’re importing your old blog, you’ll be using a new installation of WordPress). Fill in the forms and you’re done. If your host doesn’t have a similar install, you’ll have to install manually. It shouldn’t be too hard; WordPress gives you instructions (and they claim it takes five minutes!).

Prepare to transfer your feed: you don’t have to lose any subscribers

4. Blogger enables you to transfer your subscribers seamlessly as well. If you haven’t already, sign up for a FeedBurner account (if you need a walkthrough to FeedBurner, check it).

Then, login to Blogger and go to Settings > Site Feed. In the Post Feed Redirect URL box, enter your new FeedBurner address. This will help redirect your subscribers.

Prepare your new WordPress blog: with some fun stuff

5. Login to your WordPress (might take a little time for the installation to “take”). Select “Options” “Settings” then “Permalinks.” Select “Custom” and type this line in the box:

/%year%/%monthnum%/%postname%.html

This is to match the post structure of your Blogger blog, to minimize the number of broken links and redirects. (It’s possible to change this structure, too, of course, but it’ll take additional steps.)

Wendy Piersall has a few more steps to setting up your initial WordPress installation and getting it off the ground. All good steps!

Move your posts and comments

6. This is the easy part! In WordPress, go to Manage (Tools in WP 2.7+) > Import. Select Blogger from the list and enter your login information. This should automatically transfer all your posts and comments for you.

However, some of your links won’t work anymore because Blogger and WordPress convert post titles into URLs differently—Blogger leaves out stop words like “and” and “the.” You can fix this, too, with another handy plugin, Redirection. Upload it, activate it and you can use it to easily track and redirect individual broken links (for example, from “/this-best-post-ever.html” to “/and-this-is-the-best-post-ever.html”).

There are also some other plugins to do this automatically. To get these (or any) plugins, in WordPress go to Plugins>Add New. Search for the plugins by name or related terms. (Searching for “blogger permalinks” brings up some plugins that can help with this and some of the other technical stuff.)

Transfer your feed: keep all your subscribers

7. Login to FeedBurner, go into the feed and click on “Edit Feed Details.” Change your Original Feed to http://YOURNEWURL.com/feed/ .

8. In WordPress, you’ll probably want to use FeedBurner as well, and if so, there’s another plugin to integrate the two services perfectly, FeedSmith, owned by FeedBurner (which is owned by Google).

Change over the URL: the final steps to move your blog

9. Back in Blogger, select Settings for the blog you want to transfer. Select Publishing. Click the top link, “Custom domain.” Type in your new domain, www.yourblog.com. Save. Now your links will transfer automatically to your own domain (though sometimes Blogger will show visitors a page to make sure they’re not being taken to a different site accidentally), but you’ll need one more step to transfer your blog home page over.

10. Still in Blogger, go to Layout>Edit HTML. Place the following code anywhere after <head>:

<meta content='0; url=http://YOURNEWURL.com/' http-equiv='refresh'/>

This sends visitors to your blog homepage directly to your new URL, and, as Sebastian’s Pamphlets says, is a search-engine safe method of redirection.

Like the change in step 9, this can show visitors a warning page that they’re being taken to another domain. Some might think that it’s just as good to put a link to your new URL in your old blog and leave it up. However, it’s better for your search engine rankings to transfer it like this—if search engines see two copies of your content around the Internet, they may try to penalize one or both of your sites for “duplicate content.”

Be sure to test your main blog URL as well as some of your old post URLs to make sure everything is working, and of course, be subscribed to your feed to make sure that’s in order as well.

And you’re ready to blog on wit’ yo’ bad self.

Note: You might have to import your images to WordPress as well, but I haven’t.

Want a full guide to setting up WordPress on BlueHost, an inexpensive, WordPress-recommended hosting company? Sign up for BlueHost with an affiliate link on this page, and email me (guide at mamablogga.com ) for a free PDF guide on installation, set up, WordPress, add-ons and more! (Note: you must sign up with an affiliate link to receive the guide.)

Disclosure: the GoDaddy and Bluehost link is an affiliate link.

Table of contents for Blog comments

• Four Ways to Encourage Comments on Your Blog
• Protect Your Blog with a Comment Policy
• Subscribe to comments to follow blog conversations
• You have spoken . . . about speaking
• Handling negative comments
• Handling negative comments part II

One of the most popular WordPress plugins is called Subscribe to Comments. This handy little plugin adds the check box you’ll find below my comment box.

Check the box and you’ll receive updates of the comments on that post delivered right to your email inbox. Whether you’re curious about the same subject, waiting to respond to another commenter or just want to know how other people reacted, you can stay current on blogs that use this plugin. TypePad blogs can have the same feature with a script, Subtocomments.

A few weeks back, I spent a couple frustrating hours trying to rig a hack to do the same for Blogger. I never succeeded—but that’s okay, because last week Blogger unveiled a new feature:

This check box does exactly what it says! It only appears if you’re signed in to your Google/Blogger account, however, so if you want to follow a Blogger blog post, be sure you’re signed in.

Why would I want this feature on my blog?
This feature is ultimately all about your readers—though helping your readers almost always helps your blog!

Letting your readers keep track of your blog at their convenience is similar to using RSS feeds, in my opinion. Let them read it when they want, where they want, and surprisingly often, they’ll come back to your site, whether to comment or to read others’ comments.

It’s all about the stickiness!

Would you like to know more about developing your blog’s stickiness? I’ve written a free guide to increasing your blog’s stickiness, “Get Your Visitors to Stick!“

Table of contents for Migrating your blog

• The Ultimate Guide to Migrating from Blogger to WordPress
• Safely Move Your Blog (eMoms Group Research Project)

I made the switch to my own domain just over 3 months ago. I’ve loved it! But moving your blog, especially if your blog is well established, can be a scary thing.

Why? Because it can break every link that your site has already earned. Those “backlinks” bring visitors to your site and may help your search engine rankings. And if you break them, all is lost.

However, all need not be lost. There is a safe way to move your blog or your website that (most) search engines recognize quickly.

If you’re moving from Blogger/Blogspot to self-hosted WordPress, I recommend my Ultimate Guide to Migrating from Blogger to WordPress, which includes two vital steps to preserving your backlinks. These steps are:

1. properly implemented redirects
2. maintaining your permalink structure

Of course, if you do #1 right, #2 may be moot. With proper redirects you can change your entire permalink structure without breaking backlinks and losing search engine love.

But first, we need to:

Evaluate Why You Want to Change
Why do you want to change your URL/domain/blog home? Some good reasons for changing your URL:

• You don’t own your previous URL.
• You can’t control your previous URL.
• Your site/business has evolved into something completely different, and your domain name is completely irrelevant.
• Your site is expanding and the blog will no longer be at its core. Perhaps moving the blog to a subdirectory is smart—but be sure to use conditional rewrite rules, or people trying to visit the new pages of your site might be redirected to nowhere.

Not as good reasons for moving your blog:

• Your latest domain name is cooler—will you change every time you snap up a cool new domain?
• You don’t like having the blog on the front page, but it will still be a very prominent part of your site-If you’re publishing with WordPress, you can set a static page as the “home page” and not have to move anything. This option is found under Options>Reading>Front page. Select “A static page.” The pages system in WordPress is also a fairly good content management system (CMS).
• Your site/business has changed slightly, and the old URL is not quite as spot-on as it used to be, though it’s still pretty relevant—unless you have a far superior domain name that has significant type-in traffic, you’ll probably be better off explaining to your visitors the full scope of what you do. However, this example may be borderline.

Prepare for the Move
One of the best things to do before you move your blog/site is to generate an XML sitemap for your old site. (This assumes, of course, that you’ve already mapped out a lovely, themed site archetecture, if your site isn’t blog-only.) Hold on to that puppy, because it’s pretty important.

If you’re migrating into WordPress (and especially any part of your blog has been hosted on anything other than WordPress), it’s important to set up your permalinks before importing your old posts. I highly recommend using the Custom Permalinks option, and having your %posttitle% your permalinks.

If feasible, you might consider using a Custom Permalink structure similar to your old one. If you’re importing directly from Blogger to WordPress, for example, you might consider the permalink structure /%year%/%monthnum%/%postname%.html to minimize redirect problems. Not absolutely necessary, but nice.

Be sure to line up some highly linkable content for the first few days and weeks after the move.

Finally, test your design and your new site to make sure it’ll be ready when you throw the switch.

Move
Whether you’re just manually copying your files over or using your blog software’s built-in import feature, you gotta get your files there somehow. Unless you’re using domain masking. That’s another story all together.

Redirection
Make sure you have proper redirects in place. If this is a permanent move, use “301 redirects” to indicate to search engines that this is permanent. Visitors and search engines will automatically be transferred to the appropriate page on your new site if you use these rewrites.

There are various ways of handling this. You can login to your domain registrar and 301 the entire domain over. You can login to your old website and modify the individual pages to include 301 notices in their code. Or you can login to the back end of your website, using Apache or Windows Servers to redirect the old URLs.

The first options here only change the domain name in the URL. If you also changed your permalink structure, be sure to implement redirects for that, too. (It’s probably best to avoid chained redirects, i.e. a visitor going to oldblog.info/superpost.html being sent to yourblog.net/superpost.html being sent to yourblog.net/duperpost.html being sent to yourblog.net/duperpost/. You can handle most of these changes in 1-2 rules rewrite rules.)

For the actual implementation of 301 redirects, I must defer to those who are much more informative than am I:

• Lisa Barone at Bruce Clay Blog on Apache (.htaccess) and Windows servers
• Chris Gray at SEO Ladder with the codes for meta refresh (which, as he states, is not recommended), PHP, Apache, C#.NET and Java/JSP.
• SEOmoz’s Guide to Applying 301 Redirects with Apache with redirects and URL rewriting (which I used when changing my permalink structure).

The Aftermath
Now you’ve done it. You’ve flipped the switch and your new site is live. Be sure to go back through your old site’s URLs (a sample of them, at least) to double check that redirects are going to the right place.

If they’re good, submit that old site sitemap to Yahoo and Google. This will tell them to visit your old links, whereupon they’ll learn they’re redirected to your new links. (Once they’ve come through and learned that, go ahead and replace it with your new site’s sitemap.)

Unfortunately, Technorati will be a casualty in the move. At present, they have no way to edit your blog’s URL, so your new URL shows up as a completely separate blog. (If this changes, I’ll let you know.) If your redirects are written correctly, your posts on your new blog will show up as coming from both your new blog and your old blog. Plus, any internal links within your posts will come up as incoming links to your new blog from your old blog. Confusing enough?

Do what you can to recoup your Technorati authority: e-mail people that you have connections with, asking them to update their links. Also go through Technorati’s steps to delete your old blog. Really, it’s just clutter at this point. Finally, post that really killer, linkable content to earn more links—important for search engine rankings and Technorati authority.

Bear in mind that it will take time for the correct URLs to update in search engine results, but the URLs will change. It took me about 2 weeks before my new URLs started showing up in results. I’ve also seen a page that I redirected a few weeks ago still not change its URL in the results. Aaron Wall’s article this week says he noticed Google & Yahoo change pretty quickly, but MSN/Windows Live not so much.

Don’t forget to update your other blogging add-ons: Google Analytics, FeedBurner, MyBlogLog, BlogCatalog, and anywhere you may have entered your old blog as your website or homepage.

One final concern that you might have: this “sandbox” (if you don’t know what I’m talking about, don’t worry about it). I didn’t experience it for my new site. It’s only 3 months old and I’m in the top 10 for some interesting (and some useful) terms: migrate from Blogger to WordPress, blog stickiness, mom blog advice, etc.

This doesn’t mean that your toolbar PageRank will transfer immediately; this is only updated every few months. Patience. Unless you’re using ReviewMe or Text Link Ads, it doesn’t mean much anyway.

Personally, I think that using the 301 redirects to transfer the trust you built up on your old domain to the new one is the best way to avoid the “new site” penalty. Of course, I didn’t have a ton of trust on my old site, but I did have several months’ of content. (Also, my domain wasn’t brand-new; it was “gently aged.”)

Good luck!

Part of the eMoms at Home Second Group Research Project