Table of contents for Blogging success
“Stickiness” on a blog (or website) is getting visitors to stay longer, read more, subscribe and leave comments. Now, isn’t that something we all want?
So today, three tips that I’ve heard only about a billion times to help increase your blog’s stickiness:
- Link to related posts. I know with WordPress there’s a way to do this automatically (with a plugin), but even if you have to do it manually, it’s worth it. Before posting, brainstorm posts on similar topics. You can also look through labels or categories in your archives to see if there’s something related. At the end of your post, list a few (three is a good number) of these related posts. If someone has read that far, chances are they’ll want to read more stuff just like it!
- Make it easy to find similar posts. As with above, if someone is reading your site, chances are they’re interested in what you’re saying. Use some sort of categorization and/or tagging system (categories, tags, labels, etc.) to help them find similar posts on your blog. If applicable, list your categories/tags/labels in the sidebar to help people explore your blog.
- Tell visitors what to do. You want your visitors to subscribe to your blog or comment? Tell them! At the end of every entry, invite readers to subscribe to your feed (code the invitation into your template!). Ask for comments; put a subscribe button in a prominent place on your blog. If someone arrives at your site and doesn’t know what to do next, they’ll probably leave instead of hunting for something to do on your site.
Would you like to know more about developing your blog’s stickiness? I’ve written a free guide to increasing your blog’s stickiness, “Get Your Visitors to Stick!”
Also be sure to submit your entries for our Group Writing Project this week!